Monthly Archives: February 2013

In class we discussed how Alberta Beef ran a campaign in order to change the attitudes people had towards beef because of the mad cow disease outbreak. While their campaign had a dominant positive reaction in change of attitude, this … Continue reading →

Yesterday I was watching the biggest football game of the season, the Super Bowl. And of course, being Canada it did not air many of Super Bowl’s famed advertisements. Instead I was stuck watching CTV’s advertisement for its new drama … Continue reading →