Category Archives: Uncategorized

Overall I didn’t find the marketing plan assignments enjoyable (but I’m pretty sure very few find assignments enjoyable) BUT I did find them to be very useful. With the marketing plan assignments its worth lay in the fact that you … Continue reading →

Imagine taking a stroll in the park and then seeing astronauts.  Now I don’t know about you, but it’d certainly catch my attention. As Drew McLellan talks about in his blog, this is exactly what Axe did (in addition to a … Continue reading →

Nadia Gunderson, in her post, said that she did not stop to view the ad because of the celebrity on the page of a magazine but because of the “brand name, visuals and the product itself”. She says that although … Continue reading →

In class we discussed how Alberta Beef ran a campaign in order to change the attitudes people had towards beef because of the mad cow disease outbreak. While their campaign had a dominant positive reaction in change of attitude, this … Continue reading →

Yesterday I was watching the biggest football game of the season, the Super Bowl. And of course, being Canada it did not air many of Super Bowl’s famed advertisements. Instead I was stuck watching CTV’s advertisement for its new drama … Continue reading →

About a year back, Windows started a campaign “Smoked by Windows Phone” where they asked non-windows phone users to compete in performing basic tasks on their phone against a Windows phone. Should the Windows phone lose, Microsoft would give a … Continue reading →

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