The Flight Data Systems rebranding package, created by Jayko Duan and Owen Wong, is a comprehensive package of elements created to revitalize the brand and public facing image of international avionics and instrument manufacturer, Flight Data Systems. With input and feedback from Kelowna based aviation company SKYTRAC Systems’ marketing team, we created what we felt would best represent and embody the company’s brand and what it brought to the international market. This included a new logo, branding guidelines, website landing page, business cards, letterhead, presentation template, and product spreadsheet templates. The exhibition documents our entire working process, covering every step taken to get to the final product. This includes sketches, works in progress, ideas left on the cutting room floor, and explanations regarding the choices made throughout the process.

The creative process of projects like this are often left unseen, and usually involve many hours of dedication and creative thought. The final product that is presented can seem deceptively simple, with only the logo gaining the majority of public attention. This exhibition provides an interesting look into everything that went into the creation of a rebranding package and all the creative decisions behind it. A great deal of thought goes into seemingly mundane details like colour palettes or the spacing in between individual letters.