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Weekly Objectives:

• Continue collecting used paper coffee cups for our video
• Finalize the statistics for the video including:
  • The amount of yearly paper cup usage for an individual
  • The amount of trees cut to produce the yearly amount of paper cups
  • The environmental cost of producing and disposing paper cups
    • The cost of transportation to the recycling station
    • The cost of equipment and utilities to perform the waste diversion
    • Labour cost of employees in the industry
    • The amount of additional waste that is associated with paper cups; the sleeve and the plastic lid
  • Edit project proposal

 Achievements:

• Connected with community partners: CityStudio and The City of Vancouver
• Clarified the three main scenes to our video (see below)
• Completed our project proposal
• Finalized our target audience for our social media video

Reflect on a moment of significance that has occurred in the course so far.

The objectives of our project was discussed during our meeting with the community partners, CityStudio and the City of Vancouver. They asked us to create a social media campaign to promote the use of reusable items. To do this, our group decided to have each member come up with a social media campaign idea. We all insisted that our individual concept was the best and most effective for the social media campaign. We communicated through Facebook messenger in hopes of agreeing on a single social media campaign. However, our discussion resulted in no conclusion as we were focused on our individual ideas and we each did not want to compromise.

We agreed to meet in person to discuss the pros and cons of each idea. Meeting in person made us realize that there were major flaws in some of the campaign ideas that we overlooked and helped to eliminate some of our ideas that were not feasible for our project, particularly ideas related to cooperating with businesses. For example, we eliminated our idea on providing discounts or rewards for using reusable cups. In addition, we were able to eliminate ideas that required participation from community members as we had a time constraint.  Finally, we were able to agree on producing a video for our social media campaign as we thought it would be the most effective method to generate an emotional impact on viewers. Although we had a general idea of what we wanted to include, we were still confused about the exact content for our video. After receiving feedback from our peers, our teaching assistant, and our professor, we decided to integrate three scenes into our video.  The first scene will be a visual representation of the cups used by individuals, then a statistic animation outlining the environmental impact, and a visual of the additional waste produced aside from paper coffee cups.

As a strategy to face ineffective online group meetings, we plan to set in-person group meetings weekly to work on our project. We hope that this will allow us to receive direct feedback on our ideas and keep each other updated and on track. In addition, we will actively listen to each           other’s ideas and make compromises to produce an even stronger idea. Lastly, we will reach out to people from different fields to gain various perspectives which will help in indicating project flaws we overlooked as a group.

Identify upcoming objectives and strategies to achieve them.

By October 20:

• Finish collecting 200 paper coffee cups for video
  • Each group member is expected to collect 34 coffee cups
  • We plan to go to cafes, libraries, restaurants to collect coffee cups
• Collect the statistics that will be presented in the video
  • Research literature on UBC library and The City of Vancouver’s website to find values of the statistics we mentioned in the weekly objectives.

By October 21st:

• Edit our project proposal
  • Add the suggestions and additional information required by our community partners