Archive for October, 2011

Playbooks Aren’t So Fun to Play With.

Friday, October 28th, 2011

Breaking into the highly competitive touchpad market isn’t a very easy task to do especially when Apple’s iPad and Samsung’s Galaxy Tablet already pretty much dominate. With BlackBerry’s Playbook, not doing so well, RIM is practically begging businesses to buy them. Even after lowering their high price of $499 to $299, sales are still low […]

RIM’s chances of being forgiven = quite sLIM (response to Adrian Fung’s The Upside of the BBM Outage)

Friday, October 28th, 2011

Around a month ago, BlackBerry users experienced a service outage lasting for 3 days. Known for their security and use in BlackBerry devices around the world,RIM has gone from bad to worse. Millions of users were left with no access to the internet, wireless services and BBM. To make up for this, RIM has offered customers […]

Durex Condom House Party- New Marketing Strategy?

Saturday, October 8th, 2011

While big brands such as Kimberly Clark, P&G, and Kraft continue to pour their money into advertising through T.V. commercials and pop-ups online, smaller scale companies such as Durex Condoms are sponsoring small house parties all across the US to create buzz around their products; a great marketing strategy that make ordinary hosts feel like […]

Mattel’s Boy Toy

Saturday, October 8th, 2011

  Barbie shocked the world with what was called the “breakup of the Millenium”. So when she left Ken, her boyfriend and favourite accessory, behind 24 hours before valentine’s day in 2004, it sparked lots of talk and rumours a all around the world. Barbara Millicent Roberts has been one of the most popular toys on […]

“like” something on ASOS? “buy” it on….Facebook?

Tuesday, October 4th, 2011

  With over 800 million active users, Facebook has become one of the most popular social networking sites; so when ASOS, Britain’s no.2 top online clothing retailer, decided to launch their “e-tailing” tactic in Facebook, it was a brilliant move on their part. This allows customers to online-shop without having to click to a different window and potentially missing their […]

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