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After returning from a trip in Argentina, Blake Mycoskie, decided to launch his own company that sold traditional Argentine slip-on shoes, TOMS. Stricken by the country’s health problems and poverty, he was shocked to learn that many didn’t have shoes. The idea is that for every pair of TOMS sold, one pair would be given to a child in […]
In Mike Holman’s blog, “Money Smarts”, he describes his experience with door-to-door salespersons and tells us of the time of how he almost got scammed. In his article, he explains that the Ontario energy market was de-regulated in order to introduce competition into the market, as a result, many individual re-sellers use the door-to-door strategy to […]
Lululemon Athletica possesses the many characteristics and entrepreneurial qualities a successful company should have. Originally starting off as a small business in Vancouver specializing in yoga wear, it has now further developed and expanded their line of products. They now have a number of stores across Canada and even in the United States. Lululemon is innovative […]
Breaking into the highly competitive touchpad market isn’t a very easy task to do especially when Apple’s iPad and Samsung’s Galaxy Tablet already pretty much dominate. With BlackBerry’s Playbook, not doing so well, RIM is practically begging businesses to buy them. Even after lowering their high price of $499 to $299, sales are still low […]
Around a month ago, BlackBerry users experienced a service outage lasting for 3 days. Known for their security and use in BlackBerry devices around the world,RIM has gone from bad to worse. Millions of users were left with no access to the internet, wireless services and BBM. To make up for this, RIM has offered customers […]
While big brands such as Kimberly Clark, P&G, and Kraft continue to pour their money into advertising through T.V. commercials and pop-ups online, smaller scale companies such as Durex Condoms are sponsoring small house parties all across the US to create buzz around their products; a great marketing strategy that make ordinary hosts feel like […]
Barbie shocked the world with what was called the “breakup of the Millenium”. So when she left Ken, her boyfriend and favourite accessory, behind 24 hours before valentine’s day in 2004, it sparked lots of talk and rumours a all around the world. Barbara Millicent Roberts has been one of the most popular toys on […]
With over 800 million active users, Facebook has become one of the most popular social networking sites; so when ASOS, Britain’s no.2 top online clothing retailer, decided to launch their “e-tailing” tactic in Facebook, it was a brilliant move on their part. This allows customers to online-shop without having to click to a different window and potentially missing their […]
Ever since Apple released their iPad in 2010, companies such as Hp, Blackberry, and Acer have released many similar touch pads in hopes to get into the market and act as an alternative to consumers. Competing directly at Apple’s iPad 2 model, The Samsung Galaxy Tab 10.1 is Apple’s biggest rival. Complete with speakers, it provides […]
Known for their sexy sleek time-less pieces and with clients ranging from Madonna to David Beckham, Dolce & Gabbana is one of Italy’s finest and most luxurious fashion houses. D&G practices sandblasting, a dangerous technique that is used to produce their line of ripped denim. However, while producing their “killer” jeans, they are essentially murdering […]