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TOMS SHOES: IS IT THE RIGHT FIT?

After returning from a trip in Argentina, Blake Mycoskie, decided to launch his own company that sold traditional Argentine slip-on shoes, TOMS. Stricken by the country’s health problems and poverty, he was shocked to learn that many didn’t have shoes. The idea is that for every pair of TOMS sold, one pair would be given to a child in need.

Named as one of America’s most promising social entrepreneurs, Blake has already donated more than 115,000 pairs of shoes. s in local shoe stores-thus leaving negative long-term impacts on local economies. Sure, the idea of donating shoes to those in less fortunate countries sounds socially responsible, but are the really doing good in the long run? In Alli and Chris Horst’s blog, Smorgasblurb, they express that in actuality, giving out shoes to kids in poorer communities can actually cause competition and loss of business.   In fact, between 1992-2006, 543,000 textile jobs were lost in Nigeria due to imported clothing donations.

Instead of distributing shoes, they should think of what would benefit communities the greatest in the long run. Spending the money earned from TOMS and putting it towards subsidizing and improving how locals make shoes will greatly benefit the people without causing harm to local economies.

VIDEO: A Day Without Dignity -impacts on local businesses

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“Knock, Knock” Scammer Here.

In Mike Holman’s blog, “Money Smarts”, he describes his experience with door-to-door salespersons and tells us of the time of how he almost got scammed. In his article, he explains that the Ontario energy market was de-regulated in order to introduce competition into the market, as a result, many individual re-sellers use the door-to-door strategy to lure people into signing contracts.

Door-to-door salespersons can be seen as dangerous and crook-like because they usually prey on people who are vulnerable enough to make hasty decisions. Mothers with young children, old and sickly people are usually targeted. The Door-to-door sales technique is even seen as criminalizing and was almost banned in the US. There have even been some cases of burglary, sexual battery and rape while selling magazines door to door for a magazine company, Paragon Dynasty.

In this day and age, people are more conscious of scams and are more reluctant to open the door. Whenever I have sales people come to my door, i usually ignore them or open the blinds to shoo them away. In my opinion, door-to-door sales is un-effective, people are now aware that the majority of these salespeople are professionals and are good at getting what they want.

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Lululemon Takes on The World

Lululemon Athletica possesses the many characteristics and entrepreneurial qualities a successful company should have. Originally starting off as a small business in Vancouver specializing in yoga wear, it has now further developed and expanded their line of products. They now have a number of stores across Canada and even in the United States.

Lululemon is innovative and was the first company to come up with and incorporate different but yet sustainable fabrics, such as luon, into their clothing. Even though they are a company that mainly targets women who practice yoga, they are constantly coming up with new products that appeal to different consumers. They are constantly putting out new fabrics and styles to keep customers returning and asking for more- they will never get tired of their products. As the market leader in product technology; they are able to set the prices and because of this, they don’t have many major competitors. Lululemon has built a strong reputable brand that prides themselves in being sustainable and consumer focused. And because of this, this makes the company a great success.

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