Melissa Chau's Blog

Lululemon Athletica possesses the many characteristics and entrepreneurial qualities a successful company should have. Originally starting off as a small business in Vancouver specializing in yoga wear, it has now further developed and expanded their line of products. They now have a number of stores across Canada and even in the United States.

Lululemon is innovative and was the first company to come up with and incorporate different but yet sustainable fabrics, such as luon, into their clothing. Even though they are a company that mainly targets women who practice yoga, they are constantly coming up with new products that appeal to different consumers. They are constantly putting out new fabrics and styles to keep customers returning and asking for more- they will never get tired of their products. As the market leader in product technology; they are able to set the prices and because of this, they don’t have many major competitors. Lululemon has built a strong reputable brand that prides themselves in being sustainable and consumer focused. And because of this, this makes the company a great success.