“like” something on ASOS? “buy” it on….Facebook?
by Melissa Chau ~ October 4th, 2011. Filed under: Uncategorized.
With over 800 million active users, Facebook has become one of the most popular social networking sites; so when ASOS, Britain’s no.2 top online clothing retailer, decided to launch their “e-tailing” tactic in Facebook, it was a brilliant move on their part. This allows customers to online-shop without having to click to a different window and potentially missing their notifications and updates. Not only is this good for their Facebook addicted customers, but for the company as well. Customers’ purchases can be posted and commented on each other’s walls and “activity” feeds- acting as sneaky additional ways of advertising for the clothing company.
ASOS also realized that 350 million of the 800 million Facebook users access the site using a mobile device; so in order to cater to this new trend, ASOS is developing a new app that allows smartphone users to shop on their site with ease.
Innovative, ASOS is said to be leading the way. With an increasingly growing population of tech-savvy individuals, being able to make online transactions off of Facebook is a smart move. After being the first fully Facebook integrated store in Europe as of January, we can expect many other retailers around the world following in their footsteps.