Remember the good old days where mom would ask you to flip through that ridiculously heavy directory filled with phone numbers? Now, all you and I have to do is type into a search engine. I almost miss those days. What we can observe here is a huge growth in e-commerce and digital services.

Yellow Media Ltd., a Canadian telephone directory publisher, has announced that 10% of its workforce will be laid off as the company moves into its digital business. The cut workers will be primarily from its print and legacy business.

Yellow Pages Directory
Click to link to original site.

The digitalizing of the world has led businesses to technology-based platforms to promote and sustain their services. Many director publishers have suffered extremely because of users switching to online search engines to find local listings. Many companies are also now choosing to advertise online. However, since directing its focus to its digital business, Yellow Media has seen to an increase in the value of their shares.

The world is changing rapidly and companies must run to keep up. Thus companies must stop driving while looking through the rear-view mirror and instead look towards future possibilities with technology. By properly harnessing technology, businesses can match up to the morphing demands of their customers, keeping them ahead of the game.

Look at how Kodak met their end and I’m pretty sure their story serves as a reminder to the fact that if you don’t keep with the change, the world will leave you behind.

Original source: http://ca.news.yahoo.com/canadas-yellow-media-cut-10-percent-workforce-155244238–finance.html