Candy Crush Saga
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I am incredibly excited to write about this app because currently, I am using it and stuck on level 105.

King, creator of the game app Candy Crush Saga (Candy Crush), was actually formed by a few friends working at a tech start-up. The app now reaps an estimated $1 million to $3 million per day and has created a mobile legacy. Originally designed for computer platforms, when the company decided to shift focus to mobile screens, they were blown away by their success. Consumers who have been increasingly migrating to mobile platforms have made for strong potential in this market.

Candy Crush is addicting, so much that I actually bought a couple of lives. I admit it. Yet, I never would have touched the app if it hadn’t been for free.

One of the biggest strategies Candy Crush has up its sleeves is its “freemium model” which allows players to play the game for free with a limited amount of lives. While one may feel puzzled over how a free game can make any money, think again. Candy Crush by being “free” has exposed itself to far more potential customers than locked paid apps do. Furthermore, the addiction that the game induces has prompted customers to purchase lives at an appealing cheap price that has stacked up into millions.

Moral of the story is: smart marketing can lead to excellent results.

Original source: http://www.reuters.com/article/2013/10/08/us-sweden-gaming-idUSBRE99704F20131008