Apple is Steve Jobs because he is the founder and soul of the company. It changed the way we listen and purchase music in the past decade. After the iPods and iPhones, Jobs created the iPad, which he said to be ‘magical’ since it performs much of the functions of a computer. To journalists, Apple can be a pain because no one answers questions directly. This is more or less influenced by Jobs’ controlling persona; therefore, Apple can be categorized as a ‘doing’ company rather than a ‘talking’ one.
This article from the Canada Business website concludes with the question: Can Apple continue its dominance without Jobs? I believe Apple is capable because of this ‘doing’ approach. There are always rumors about new Apple products but they never announce what the product is specifically. Similar to the author, I respect Apple and what it ‘does’ since it is not once of those companies that always talk about what they are going to invent but the products produced are somewhat disappointing. With an organizational culture developed around this approach, I believe all its employees are capable of extending Jobs’ legend.
Works Cited:
Nowak, Peter. “Steve Jobs: Respect the Doing, Not the Talking.” Canada Business. Web. <http://www.canadianbusiness.com/blog/tech/41957–steve-jobs-respect-the-doing-not-the-talking>.