Monthly Archives for October 2013
Armani Perfume SI Instagram Marketing
One of the intagram campaigns I love most is the one Armani made for its new perfume Si. There are a increasing number of brands that are currently using instagram as their marketing channel, among them, many already started to … Continue reading
What marketers can do about Showrooming
I recently read a news article about how target trains bull-eyes on showrooming. Target has taken many strategic actions to react to this increasing phenomenon, such as starting to provide in store wifi, rolling out in-store pick up of online … Continue reading
Wechat Marketing
What is Wechat? WeChat is a mobile text and voice messaging communication service developed by Tencent in China. It provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. … Continue reading
Twitter Vs. Weibo
Sina weibo is currently the hottest microblogging service in China now. Sina weibo has grown rapidly in the last few years, growing its user bases from 0 to more than 140million users in the first 2 years, and it is keep … Continue reading
Instagram Marketing – learn from Fortune 500s
As the social media channel continues to mature, businesses are now trying different ways to connect with their customers online beyond Facebook, Twitters and in different ways. Nowadays, Instagram is becoming increasing popular among marketers. The stat shows that among … Continue reading