Daily Archives for October 14, 2013
Armani Perfume SI Instagram Marketing
One of the intagram campaigns I love most is the one Armani made for its new perfume Si. There are a increasing number of brands that are currently using instagram as their marketing channel, among them, many already started to … Continue reading
What marketers can do about Showrooming
I recently read a news article about how target trains bull-eyes on showrooming. Target has taken many strategic actions to react to this increasing phenomenon, such as starting to provide in store wifi, rolling out in-store pick up of online … Continue reading
Wechat Marketing
What is Wechat? WeChat is a mobile text and voice messaging communication service developed by Tencent in China. It provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. … Continue reading