Michaela Quinn's Blog

Coca-Cola Deceives Customers

Posted by in Business Ethics, Marketing

Coca-Cola recently launched a new product called Coca-Cola Life, in order to keep up with the current health trends. Ariel’s blog post talks about this new product and current consumer opinions. I agree with her when she says that this new drink is very misleading to unknowledgeable consumers. I understand Coca-Cola’s need to launch a healthy alternative to appeal to more markets, as pop sales have been constantly decreasing for the past decade. So, the constant decrease in sales plus the jump in health consciousness has caused Coke to reevaluate their approach and begin experimenting. It…read more

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Beyonce’s New Endeavour: Ivy Park

Posted by in Business Reviews

Beyoncé seems to be good at just about anything and everything she does, whether it’s preforming, dancing, advocating for women, being a mother, acting or even being a business woman. Brand new this Fall though, she launched her very own athleisure clothing line, Ivy Park. As, Thao stated in her most recent blog post, Ivy Park has already lived up to and exceeded the public’s expectations. I believe the success of the line directly relates to how it differentiates itself from other popular brands. With the trend of athleisure growing, the demand increases,…read more

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The Underdog of Marketing Channels: Snapchat

Posted by in Marketing

With all the forms of marketing out there today, a recent brand has come to the forefront of the marketing avenues. The company Snapchat, has released many new updates recently, that not only benefit the users, but also companies around the world. These new updates allow any company, any size, to market themselves in new, innovative and broad ways. Snapchat has become a go-to application for communicating with others around the world.  With each update, they add new features that allow their users to better communicate with anyone, anywhere around…read more

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