If you’re like me and your wallet is full of all different types of cards: gift cards, debit cards, and credit cards, do you ever wish that you could just have one card that contained all the contents of your wallet? Now my wish has come true. I’ve recently heard about Coin’s first product– a credit card device that  digitally stores up to eight cards (Verge).  A single card can now act as eight.

What I found particularly intriguing is that you never have to worry about leaving your card behind at a restaurant or store because of syncing the device over BLE (Bluetooth Low Energy) to your phone.  My only concern is that since everything is linked to your phone, what happens if your phone dies, or you forget your phone? Coin also needs to address the concern of security hacking, since all of your credit card information will be accessible on your phone.

Currently you can pre- order a Coin for $50, but it will sell for $100 when it comes out in the summer of 2014. I think this is a reasonable starting pricing point because consumers may be resistant to change at first, and since the battery only lasts for 2 years, a new one would have to be purchased.

https://www.youtube.com/watch?v=XkfBmZ4ZVnU

I believe with a little more development- coin has the ability to change lives. With a strong point of difference, this company is onto something. I wonder if electronic cards will soon eliminate the need for the plastic kind, thus contributing to sustainability.