Being an iPhone lover, after recently visiting the Apple Store and witnessing customers  purchasing the latest iPhone 5s, I questioned whether the sales for the iPhone 5c were as successful.

I have to disagree with my classmate Cherry and her opinion of supporting Apple’s decision to highly price the iPhone 5c. I feel like since in comparison the iPhone 5c is only approximately $100 less than the iPhone 5s, which is not a substantial pricing difference for the model that is supposed to be more affordable . This could be why the iPhone 5s is currently outselling the 5c by double (Bloomberg).

Personally, for an additional $100 I’d rather purchase the iconic iPhone 5s as opposed to the 5c because of the features; the 5s has a faster processor, the fingerprint scanner, and advanced camera. I feel like customers automatically associate the 5c to being a lower quality and essentially labeling it as the “cheaper iPhone”. The plastic coloured casing doesn’t have the same branding effect as the classic metallic framed iPhones.

Although, Apple is doing one thing right; they have stopped selling the iPhone 5c in stores, which is smart because then they force customers to spend more money by upgrading to the newer phone- giving them a choice of either the iPhone 5s or the iPhone 5c.