For smartphone lovers, there will be soon another ‘gadget’ that you can add to your collection. Google owned Motorola Mobility is unleashing it’s newest Project Ara: creating a Lego like block phone.

There would be separate blocks for all the elements that make up the phone (one for the battery, a separate for storage) that would be plugged into a base. The screen would be attached to the central endoskeleton  by two screws.

I think this is a very innovative and creative rendition of a smart phone. Not only is it environmentally friendly by reducing electronic waste, but it is practical and cost effective for consumers as well. Instead of purchasing a new phone every time something breaks or needs to be upgraded, that specific part of the phone can be replaced.From experience, damaging your camera on your phone is awful. If only I could replace the camera without getting a brand new phone.  Consumers can personalize their phones to their liking, appealing to all customers: photographers can add a high resolution camera, and music lovers can have a larger storage block.

While integrating management information systems, the Moto team will look to recruit volunteers and conduct research on what people might want from the project, and which additive ”blocks” will be the most popular. (source)