External Blog Response: “9 Companies We Admire for Creating Marketing People Love”

Any company can do “marketing”, but only the companies that can consistently create marketing people love are the ones that stand out. A company’s lovability is a difficult concept to synthesize as every customer has various definitions and interests. It narrows down to whose marketing can bring marketing brings some human element to the company or interaction with their customers .

It could be their design sensibility. It could be their tone of voice talking to you on social media. The blog post lists nine lovable companies that has captured customers by incorporating these elements.

Dropbox is an example of a lovable company, because it communicates with customers on an interpersonal level.

The blog post encourages companies to seek inbound marketing strategies instead of traditional outbound marketing strategies. Traditional outbound marketing (e.g. door-to-door salesmen) intrusively irritates its way into people’s pocket. It becomes less effective over time and eventually destroys the brand image.

Instead of selling in an invasive manner, companies should transform their marketing to match the way customers buy products in order to capture their attention. To make a lasting impression, the company should create a lot of creative content (e.g. E-Book, newsletter, videos, blog posts). The creative content is the company’s permanent marketing asset, it can be distributed to different media channels as a way of promotion. The content personalizes the company and strengthens customers connection to the company.

More on Inbound Marketing:

Image Reference:
http://blog.hubspot.com/Portals/249/images/dropbox1.png

Sources:
[1] http://blog.hubspot.com/blog/tabid/6307/bid/33806/9-Companies-We-Admire-for-Creating-Marketing-People-Love.aspx