“The strength of the team is each individual member. The strength of each member is the team.”  — Phil Jackson

It has been an absolutely amazing semester working with my marketing team. Not only have we worked cohesively together, I’ve very much enjoyed getting to know our team of four incredible individuals.

The portion of teamwork that was incorporated into this course tested our tools of cooperation, efficiency, and communication that is imperative in group work. When I was first placed into my diverse group of five, I was skeptical as to how our conflicting schedules, personalities and strengths would be able to tackle the three marketing assignments. This course emphasized the significance of familiarizing yourself with your teammates, and stressed the ability to evaluate which individuals portrayed strengths in areas where others did not. These elements were vital when distributing roles among the team members and served as a strong basis to formulating the three parts of marketing plans. Although challenging at times when establishing which member is correctly completing what task, working with the same team throughout the semester taught us how important resilience and effective communication was.