The Chromebook was first notified in May 2011 and started shipping out in June 2011. The chromebook were first made by Acer inc. and Samsung. It was not a great sale as they first started selling it. Then Leveno, Hewlett packet, and Google started pitching in on it in early 2013. The chromebook is primarily sold online by Google themselves and the other company’s that are related to the chromebook. As the new laptop became more popular as prices were low, the schools were the top consumers that would buy these laptops as a bunch.
Now, then these laptops were at first reviewed really bad by the first users. They said that the chromebooks were useless and even pricey for a laptop that did not work on par with the other laptops such as macbook and samsung laptops. They had keyboard features that people weren’t used to. As of right now Google has improved their features on the chromebook which got really nice reviews by users.
For some people Google chrome is a web browser and for some google chrome is a operating system. Google is smart by having it’s own app store implanted in the chromebook, and that people are starting to pick the chromebook because of this function that they have put in to it. Us, the consumers are familar with apps on our smartphones, macs, and tablets. Another amazing thing is that the chromebook is irregularly cheap compared to the new laptops that are coming out! The new chromebook is suppose to be coming out in November 2013 and they are $300! This is a eye opener because the tablets that currently on the market are easily over 300 dollars.
As a company that is elastic will really have demand for more of these fast, up to date technology. As we learned in class this would be in between of Cost leadership strategy and Differentiation strategy. Google is trying to get ahead by having low costs and even unique attributions in the chromebook.
http://gigaom.com/2013/05/22/how-google-plans-to-rule-the-computing-world-through-chrome/
http://www.digitaltrends.com/mobile/chromebook-week-of-hell/
http://en.wikipedia.org/wiki/Chromebook
Trackbacks