Consumers already view businesses in a negative sense. They see them as a group only focused on profits and increasing its bottom line. Trust is a very important aspect of business. Successful businesses have established a level of trust with their consumers. These businesses have created a loyal customer base and following. Factors discussed below allow for businesses to develop a trusting relationship with their consumers. These were posted Seth’s blogs.

According to Seth’s blog, word-of-mouth is a big factor in establishing trust. What we hear from our friends, peers, family members, and others really shapes how we perceive the brand. If we hear good things, we tend to search or look into the brand and its products. If we hear bad things, we immediately decide to shun the product, without doing any research for ourselves. That is how big of an influence word-of-mouth has on a brand.

Additionally, Seth mentions social metric or ranking as another way customers start to trust a brand. A person is more likely to trust a brand if it shows up within the first page of a Google search, than they are if a brand were to show up in the fourth or fifth pages.

The last thing I will discuss in this blog is the offer a brand is making. If the offer is attractive for a consumer, they are more likely to trust the brand rather than an offer that is not appealing to the customer. An attractive offer hooks them in and once this is done, a customer moves through the consumer decision journey, learning more about the brand as it moves through the consumer decision journey.