On November 7, 2013, Twitter finally went public, with the stock closing at $44.90 on the first day.  This post discusses why Twitter has become such a valuable channel over the years.

Social Media is now playing an ever-increasing role in business. According to Alyson, a blogger on Nimble, Twitter has taken a “Center Stage as a Social Business Worktool”. For many reasons, twitter serves as a great tool for business to connect with their customers and get their brand message across. As Alyson mentions, on Twitter, companies can act quickly, naturally, and casually.  It is an informal way to talk to consumers, sending them reminders, quickly and efficiently.

Additionally, twitter allows for businesses to effectively monitor the problems or negative word-of-mouth and be able to quickly respond to them. This ensures that timely and effective measures are taken to control any issues so that they don’t further effect the brand in a negative way.

Moreover, through twitter, brands can create relationships and partner up with other businesses to grow their business or to create or change their existing brand image. For example, a brand can associate or partner itself and build a relationship with a company specialising in ethical and sustainable practices through twitter to change perceptions about its brand.

There are many more aspects to this topic, however, the major aspects have been discussed in this blog.

The following video explains Twitter’s revenue model and I have shared this because it firstly shows how important of a marketing tool Twitter has become and also because there are aspects of the video that show how businesses interact using Twitter.