Here’s a print advertisement by Far East DDB, Bangkok, Thailand – one of the first advertising agency in Thailand.

This advertisement attracts people on a sight as if there is a serious medical sergery ongoing with some typical medical operational tools along. However, by looking at the bottom right corner (and probably dishes) people realize this is an advertisement for a detergent. I personally think this advertisement is pretty simple but creative at the same time because when we usually think about a detergent, kitchens or laundary rooms appear to our first thinking. However, this advertisement focus most to the ‘cleanness’ part of detergent and amplify the feature – wihch should be the most important feature to look at when considering to buy one.

I would say this company has successfully analysed both of the internal and external environments using SWOT analysis and put great emphasis on the cleanness rather than brand or product design that other competitors may put emphasis as their strengths.