Comedian Adam Sandler’s four new movies will be released to online subscribes of Netflix first, instead of to movie theater customers. Some theater companies reacted furiously after this announcement. Some claimed that they will boycott the first movie appears in Netflix. Regal Cinemas said customers would know the difference between three stories tall screens and three inches wide phones. However, in my perspective, Netflix’s action benefits producers, providers and customers of the films. For producers of the film, since online film providers and theater companies are competing to get the copyright firstly, film price must increase.  For online film providers, more latest films provided will increase their subscribers’ number. For theater companies, it is a great chance for them to develop a new strategy for better development. For customers, they can pay the film once and watch it many times. Also, they can watch the film at any place and any time they want.

Even if, Netflix does not make the decision to buy film copyright firstly, theater companies should develop new strategies since more and more families have home theaters and more and more people rely on electronic products.

http://www.washingtonpost.com/business/technology/why-the-adam-sandler-deal-with-netflix-could-doom-theaters/2014/10/03/cb4ee398-4a34-11e4-891d-713f052086a0_story.html