Two things struck me while reading the first few chapters of this novel: the prevalence of different forms of violence and commercial media. Aside from the obvious outward violence of misogyny and general aggression, John Self is constantly doing violent actions to his own body. He continuously assaults his body with alcohol, drugs, cigarettes, sleep deprivation, fast food, etc. There is never a moment in the novel where he is not undergoing some form of pain; even in moments when he appears comfortable he is subjected to the persistent ringing of his tinnitus. I believe that there is a link between the violence done to John’s body and the overwhelming prevalence of commercial media and its related technologies. The postmodern world is a world of high commercialization, where people are constantly bombarded by advertisements in different forms and through new technologies. From radio, movies, and television commercials, to bill boards and massive commercial signs in cities, the postmodern citizen cannot escape the daily imposition of commercialism. Similar to how John lives through various self-inflicted pain throughout the novel, the commercial elements of our life always appear to merge into a type of white noise, a noise that, like John’s tinnitus, is always present but not always noticeable. For example, most commodities that surround you in your room probably possess a corporate logo of some kind. We don’t stop to recognize this logo when we use the item, but it may have played a factor in your decision to purchase it. All these commercial items contribute to create a type of commercial white noise, one that now exists in the private home due to purchased commodities. If one were to think of John Self’s last name as a type of allegory, Amis may be stating that the prevalence of commercial media is a form of assault on our “Selves”, one that contributes to a collective pain which could lead to a societal degeneration that mirrors John’s bodily harm. Amis appears to support this degeneration when he writes about the loss of a family Italian restaurant to make way for multiple fast food burger places. There appears to be a loss of authenticity that is implied to be a product of commercialism. However, similar to how John continues to engage in undisciplined self-abuse, we continue to support and spread the influence of commercialism, regardless of the losses this action entails.