We’ve updated our canvas and added a 3rd segment.
Right now we are contacting HR reps at large companies and Student Development professionals at post-secondary institutions. We want to:
- establish a customer archetype for each segment
- capture their decision ecosystem
- find out which segment is more likely to pay
We know that our product adds value to those segments, now we want to know how much they value it so we can make some cash flow.
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