Week 3 Hypotheses

Week 3 Hypotheses:

1. What are the specific pain points throughout the job application experience?

   1. Main hypotheses: Students want a step by step tutorial to create job applications

      1. Resume Pain Points:

         1. Accomplishment Statements- Proven

         2. Identifying the key qualifications and skills need- Proven

      2. Cover Letter:

         1. Students don’t know the correct elements to include in a cover letter

         2. Students see cover letters as more important than resumes (positioning, priority, value, etc)

         3. Students change the tone of their cover letter depending on the job they are applying for

      3. Online Presence:

         1. Students update their resume and cover letter around the same frequency and time as their online tools. Why?

2. Why don’t Students use the solutions provided?

   1. Students don’t utilize the assistance that is provided to them because…

      1. Self-esteem / nervous – not comfortable going to talk to an advisor

      2. Inconvenient/unfamiliar – not (like their regular habits) a part of their daily routine/pattern

      3. Time- too long, job application ends too soon

      4. Accessibility