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- blairs on Revised Student Decision Model
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- blairs on Two Student Interviews Week 3
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Author Archives: ryanabooth
VideoContinuous Customer Development
The My.Skill.Base team has been having a lot of debates over how to proceed after the LLP is over. It’s hard to know when you’re “finished” the customer development phase, because I don’t think you ever are.
Revised Student Decision Model
We revisited the decision model diagrams, trying to capture the size of each influencer and also adding in saboteurs. Here is the result for Job Seekers:
Top-Down TAM SAM SOM
We’ve moved away from limiting ourselves to students (even though we’ll most likely target them first). This is our revised TAM SAM SOM:
Week 4: Employer Interview with BO
First, it’s important to note that this employer mainly hires experienced, technical employees and most of them are on contract (not full-time). They did have some experience hiring entry level but there current hiring heavily influenced their responses.
This interview showed that:
- HR departments are changing and are open to change
- Functional managers that have to hire a new employee feel that they’re wasting time working inefficiently doing recruitment, and would rather hire someone
- This company actually has a on-site, contract recruiter for that reason
- They do everything up to the interview, whittling down candidates to a select few and the HR managers take it from there
The full interview is here and our hypothesis summary is below.
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NEW CANVAS – Week 3: Racing to Revenue
We’ve updated our canvas and added a 3rd segment.
Right now we are contacting HR reps at large companies and Student Development professionals at post-secondary institutions. We want to:
- establish a customer archetype for each segment
- capture their decision ecosystem
- find out which segment is more likely to pay
We know that our product adds value to those segments, now we want to know how much they value it so we can make some cash flow.
Week 2: Student Interview with K
Takeaways from this interview:
- He was currently learning how to make cover letters in school
- He is more confident than our average interviewee in the quality of his resume and cover letter
- When writing resumes, he had trouble remembering the skills he had acquired months back
- He has had a LinkedIn profile since high school
The full interview is here.
Resumes
✓ Accomplishment Statements
✓ Identifying the key qualifications and skills needed
Cover Letter
✓ Students don’t know the correct elements to include in a cover letter
? Students see cover letters as more important than resumes
✓ Students change the tone of their cover letter depending on the job they are applying for
LinkedIn
✓ Students know that they should have a LinkedIn profile
✓ Students either do not feel confident making or know how to make a LinkedIn profile
✓ Students don’t use any other platform besides LinkedIn for their professional online presence (doesn’t even use LinkedIn)