We have refined our value propositions based on our interviews from last week. We’re also ready to add some new value propositions (posted on Friday).
Students:
We want to ask very similar questions this week about cover letters and LinkedIn profiles as we did last week with resumes. We find that the open ended, ‘let them talk’, approach works very well. Our questions will be based on these hypotheses and will be posted tomorrow. Here are the sub hypotheses (reminder: our main hypotheses is that students find creating job applications stressful):
Cover Letter:
1. Students don’t know the correct elements to include in a cover letter
2. Students see cover letters as more important than resumes
3. Students change the tone of their cover letter depending on the job they are applying for
LinkedIn:
1. Students know that they should have a LinkedIn profile
2. Students either do not feel confident making or know how to make a LinkedIn profile
3. Students don’t use any other platform besides LinkedIn for their professional online presence
Employers:
We’re continuing with the same questions as week 1 because we have only interviewed 2 employers and don’t have enough data yet to revisit our hypotheses.