Day: October 9, 2013

So, I figured I would write another blog on what I feel about another legendary release: FIFA 14!

Creating the exact same phenomenal effect on public as GTA, EA’s marketing strategies on FIFA 14 would also worth considering.

In the first place, the most obvious and invaluable strength FIFA 14 has for itself is the brand name. Take a look at another logo of the game to see for yourself:

Yep. “FIFA Official Licnesed Product”. Eat that, Konami!

First and foremost, EA has managed to demonstrate the FIFA brand as a ‘legit’ one. Aside from being first in the soccer video game industry, FIFA gains so much from earning official license to use brands and names of many leagues, clubs and players in the world, which acts as a perfect point of parity as well as difference, to compete with Konami’s PES (Pro Evolution Soccer). The key partnership with FIFA gives the game a significant amount of competitive advantages, such as recognition and professionalism, as opposed to PES, which has always had to alternate league and team names, even important ones, owing to lack of licensing. Another advantage would be name power. Its ability to take the largest, most popular association in the real-world soccer industry, FIFA, as its product’s name presents a major advantage in impressing the public, in lieu of the abbreviation PES, which has, to some extent, fallen into the ‘No-Name trap’, according to Al Ries and Jack Trout’s arguments.

Furthermore, EA has barely ceased to increase FIFA’s gaming experience. One of the major categories to establish good PODs, brand performance has always been zeroed in on. The game is providing better service, operating efficiency, and, especially, much more impressive graphics and design, which all play a really important role in the field of sports’ video games, where appearance of players, voices of commentators and so on strongly affect the experience of players.

From quick consideration of the two successful video games released in 2013, marketing strategies, especially that of brand positioning, display how important they are to sales.

Nam,

As the epic action-adventure video game has come out for a while, I’ve decided I’d like to share some of my thoughts, and excitement, as my college housemates have already started playing, for the product. Apparently there has been many amazing enhancements and new features in the game, surrounding the whole plot itself (playing under 3 characters instead of 1 in the past), new ‘missions’, and better graphics. Certainly there have been words of mouth all over the world looking forward to the game’s release and booming sales that follow (within 24 hours of release, Grand Theft Auto V generated more than $800 million in revenue … Three days after the release, the game had surpassed $1 billion in sales, making it the fastest selling entertainment product in history), which is an inarguable validation of Rockstar’s, GTA’s producer, marketing strategies. Interestingly, the game was first acknowledged in 2011, 2 years before the official release, and has been able to keep public’s attention ever since. How? Apparently, GTA is one of the strongest brands in its current market: Enough P.O.Ps to go about and lots, I mean lots, of quality P.O.Ds (I have yet to find such a comprehensive game, where you can drive, shoot, rob and play tennis at the same time), few competitors (only 2 or 3 video games as I know of are still pursuing the action-adventure type, but yet to come close to GTA’s comprehensiveness).

GTA is probably the first to introduce a super comprehensive video game, which has helped create a perfect frame of reference. It has also managed to avoid the ‘No-name Trap’ for the abbreviation ‘GTA’ (Grand Theft Auto), probably by focusing on the quality and customers’ experience of the game and, since GTA I, kept on frequently developing sequential products with awesome enhancements and certain uniqueness, and come up with other supplementary apps as an usually recommended strategy for market leaders.

In general, GTA has succeeded in getting into customers’ mind and stayed on top ever since (according to GameRankings, the game received an average review score of 97.15% and 96.09% for the PlayStation 3 and Xbox 360, respectively)

Nam,