Nam Do's Blog.

FIFA14!

So, I figured I would write another blog on what I feel about another legendary release: FIFA 14!

Creating the exact same phenomenal effect on public as GTA, EA’s marketing strategies on FIFA 14 would also worth considering.

In the first place, the most obvious and invaluable strength FIFA 14 has for itself is the brand name. Take a look at another logo of the game to see for yourself:

Yep. “FIFA Official Licnesed Product”. Eat that, Konami!

First and foremost, EA has managed to demonstrate the FIFA brand as a ‘legit’ one. Aside from being first in the soccer video game industry, FIFA gains so much from earning official license to use brands and names of many leagues, clubs and players in the world, which acts as a perfect point of parity as well as difference, to compete with Konami’s PES (Pro Evolution Soccer). The key partnership with FIFA gives the game a significant amount of competitive advantages, such as recognition and professionalism, as opposed to PES, which has always had to alternate league and team names, even important ones, owing to lack of licensing. Another advantage would be name power. Its ability to take the largest, most popular association in the real-world soccer industry, FIFA, as its product’s name presents a major advantage in impressing the public, in lieu of the abbreviation PES, which has, to some extent, fallen into the ‘No-Name trap’, according to Al Ries and Jack Trout’s arguments.

Furthermore, EA has barely ceased to increase FIFA’s gaming experience. One of the major categories to establish good PODs, brand performance has always been zeroed in on. The game is providing better service, operating efficiency, and, especially, much more impressive graphics and design, which all play a really important role in the field of sports’ video games, where appearance of players, voices of commentators and so on strongly affect the experience of players.

From quick consideration of the two successful video games released in 2013, marketing strategies, especially that of brand positioning, display how important they are to sales.

Nam,