Yesterday I checked out Forbes’ list of the most valuable brands in the world! It’s fascinating.
Not surprisingly, tech companies are the most common ones, showing how “hot” the market currently is. If you’re guessing Apple takes the 1st place, then prepare to be surprised to know, not that it doesn’t, it does, that it is worth nearly twice as much as any other brand on the list! Yes, 1st place: Apple, worth $104.3 billion. Coming at 2nd place is, yes, another tech company, which is, yes, Microsoft, at $56.7 billion. Other tech companies on the list are IBM (4), Google (5), Intel (8) and Samsung (9).
Apple stands out as the most valuable brand in the world
If you’re wondering who’s the other one in top 5, it’s Coca Cola. And it might also interest you that Pepsi is ranked at only 25.
The automobile industry also accounts for a few places, with BMW the leader at #11, Toyota #14 and Mercedez Benz at #16. BMW’s prestige of building luxury vehicles make it stand out from its competitors.
The automobile industry also has a lot of members on the lists
Other popular brands that you may care about: McDonalds at #6 (yes!), Louis Vuitton #10, Disney at #17, WalMart eighteen and Budweiser at 19. It might be surprising that Nike ranks at only 24.
The fast-food giant McDonalds stands out at #6
Perhaps the most important lesson I learn from this list is that one can be successful in whatever industry, as long as he is passionate and intelligent enough to stick to his brainchild.
Also drawn from this list, you can never be the best forever. The world changes at the blink of an eye and someone’s going to get left behind, as in the case of Microsoft.
On a more business-related note, these kinds of surveys let me know more of currently “hot” markets. Applying Porter’s 5 forces, one can determine that, for example, the tech market, both in hardware and software, are extremely competitive with many valuable brands competing for market shares.
Nam,
Also, all hail Steve Jobs! We all remember how Apple was on the edge of bankruptcy not that long ago before Steve’s return..
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