Nowadays, the numbers of TV viewers are decreasing, and the online-video viewers are increasing in China. Personally speaking, I do not like watch TV. There are so many advertisements and changing the changing the channels is really annoyed. Online-videos also have advertisements, but those are short and rarely played in the middle of the videos.
There are some big online-video firms in China, PPTV, Youku Tudou, Sohu, QQTV, LeTV and iQiyi are very well-known in China. Those firms not only get the sources of shows, also create their own shows. In the article, it mentioned PPTV is releasing a new reality show called “The Goddess Office”. In the class, we learned that Netflix is creating the original shows and discussed how can it make more profits. Furthermore, LeTV made the internet-enabled set-top boxes, just like what Netflix did. This shows that whether in China or North America, online-video streaming and set-top boxes are more and more widespread.
However, making their own contents and the set-top boxes do not mean making more profit. There is no guarantee of making profit but means taking risk. The way of making more money and the most difficult thing to do is to lure more advertisers.
