Apple and SamSung are the first two biggest firms for electronic device in the world recently. Most people are using an Apple’s Iphone or a SamSung’s smart phone. However, in the past days, lots of people were using BlackBerry.
Apple and SamSung keep innovating and upgrade their technologies. They are trying to make differences and they succeeded. Nevertheless, BlackBerry did not change a lot, whether the the appearance or the technology of the phones.
We learned the consumer behaviour and market research in class, and we did an activity of cookies. I figured out that customers prefer better tasted cookies and are willing to spend money on those cookies. Same as the phones, customers prefer good-looking and greater technology products. Those products are fascinated and practical. Sometimes, people can also show off. Iphone and SamSung’s smart phones can satisfy customers this both kind of needs. Although, BlackBerry is operating a new system, BlackBerry 10, there is no big differences.
Moreover, Fairfax Financial was planning to take BlackBerry private for $4.7 billion in cash and the sale was called off. The share price of BlackBerry is $6.49 per share right now. We do not know that if BlackBerry can still survive.
