Comments on Wenshi Wang’s post
Despite the iPhone 6’s apparent flaws (Bending form and camera’s white balance), profit has not been deterred. Through my own investigation into the iPhone 6 and analyzation of Wenshi’s post, I concur that brand marketing and the introduction of customization are key reasons of the lack of repercussions that came with the product’s defects. However, I believe there is more than that.
Bent iPhone 6
Although consumers may be drawn to Apple due to its reputation of innovative products, the root reason they stay with them is Apple’s core values and service. Apple defines simplicity; any everyday user has the capability of using their products, and despite their continuous innovation to each product, they have maintained their motto of remaining simple. Furthermore, Apple prides itself on its exceptional customer service. Although, there may be other phones out on the market with better features or fewer faults, outstanding customer service is irreplaceable. 50% of Apple’s customers are first time buyers which speaks volumes of the quality of their staff interaction. Through their helpful face to face help and quick online assistance, Apple is able to have the customer satisfaction edge which continues them to remain popular despite the few technical bumps here and there.
Apple’s excellent customer service
Bibliography
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“iPhone 6 has serious camera problems, say Tom’s Guide testers.” VentureBeat. N.p., n.d. Web. 29 Sept. 2014. <http://venturebeat.com/2014/09/24/iphone-6-has-serious-camera-problems-say-toms-hardware-testers/>.
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