The iPhone6 came out!
by WenshiWang
http://www.cnet.com/news/the-crisis-of-the-bending-iphone-6-solving-the-problem/
Finally, the iPhone 6 came out! As expected, it becomes a heatedly-discussed topic. The long waiting line in front of Apple store in Richmond center before the saling day well proved its popularity and people’s crazy passion. However, though i6’s system and design have been improved a lot, according to the recent buyer’s feedbacks, iPhone6 exists some disappointing drawbacks. (As mentioned in the cited website)
Normally, if a product has been proved to be problematic, its sale tends to decrease. Whereas, Apple did not suffer any apparent losses. The sale of iPhone6 still increases dramatically. What magic is Apple using?
-Brand Marketing: Apple has developed itself into a brand of high-technology, innovation and intelligence. With this fact, people are fond of purchasing products from Apple, which would show their good taste and improve their life quality. Based on this brand effect, customers are much less likely to change thier mind in buying the latest iPhone6.
-Customization: As a competitve company in the market, Apple applies the strategy of customization. The small screen size is always disappoingting some people who want a cellphone with a super big screen. Therefore, this time, iPhone6 plus has been launched along with iPhone6. iPhone6 plus,a bigger version of iPhone6, is customized to satisfy the large screen lovers’ need.
With the strategies mentioned above, I bet on a big sale of iPhone6 in the coming days.
It is interesting to see how a company like Apple will sell millions of products just because of their name. They have established a reputation that ensures each of their products to be profitable despite not being as creative as they were in past years. When iPhone was first launched, it was revolutionary. Since then, they have been relatively uncreative with additions such as Siri and finger scanning security not changing the game by much. I think that if Apple doesn’t introduce another creative idea in the next decade they will start to lose their grasp on the competition.
Sure. I have a same opinion on you. But honestly, not only Apple, but many other cellphone companies, haven’t come out with ralatively revolutionary product or function in the recent years.