After reading Madeline Weedle’s blog about the hockey company Bauer, I found it very interesting to see they are expanding into lacrosse. I have been playing ice hockey for the past 15 years and Bauer is my brand of choice. I have used 12 pairs of Bauer skates and more than 50 Bauer sticks during the past 6 years and I would not change brands. The company has the ability to earn large profits entering the lacrosse equipment industry.

While growing up and playing hockey, a very large portion of my teammates would spend the hockey “off season” playing lacrosse. Not only did my peers do this, but it is a trend all around the hockey world as seen in this article.

For the large number of hockey playing lacrosse players, the brand Bauer will already have a competitive advantage over other brands. Even though Bauer is new to lacrosse the hockey players are very familiar with the company and know the quality of equipment they make. This gives Bauer a huge edge on other start up brands, and enables them to make a large impact in the industry immediately. A very smart move for a brand that produces high end products.