After reading Briana Mussatto’t article on Aritizia’s new New York 5th Avenue store, it has made me think about the similarities of this marketing approach to Zara’s marketing strategy. Zara’s main form of advertisement is store location. The company  situates it’s stores in the busiest shopping areas in places that “stands out”, Even I fell victim to this. The first time I had heard of Zara was when I was walking on Robson Street in Vancouver a couple years ago and I had noticed the store in a prime location near popular stores like Lululemon and Guess. Seeing this I felt the need to walk inside and check out Zara’s products.

Aritzia has done exactly this on the largest shopping street in the world. This will surely have a huge impact on making the brand go global and in my opinion it is the best way to market a clothing line. Strategic placement of stores has worked on me in the case of Zara and I imagine the Artizia store on 5th avenue will have the same impact on the millions and millions of people who shop on 5th avenue yearly.

Photograph of the hoarding shot by Mike Boland