Marketing Ethics Issues – HCG Diet

“Losing one pound a day, but never feel hungry.”

The HCG (human chorionic gonadotropin) diet is one of the most popular diet pills in the world. The company declares that the HCG diet is based on combining two important elements: science that combines the body’s natural process of removing and burning stored fat, a carefully designed diet protocol that maximizes weight loss. In company’s advertisement and website, they only point out that the HCG diet is 100% all natural formula; customers can work with 500 calories per day and it is safe.

However, all diet pills could cause some harmful side effects and the company should point out those to warn customers. One of the dangers of diet pills that inhibit the absorption of fats gastrointestinal side effects, such as, oily spotting, flatus with discharge, and fecal urgency. Another one of the dangers of diet pills that inhibit the absorption of fats can be a deficiency in vitamins A, D, E, K, and beta-carotenes.

Nowadays, Some medicinal researchers found that “the HCG diet that uses injections of the pregnancy hormone HCG to trick the body into accepting an ultra-low calorie diet.” Dr. David Lau, the president of obesity Canada and chair of the diabetes and endocrine research group at University of Calgary, points out that there is no scientific data to support the HCG diet; he would say the HCG diet is no better than a placebo effect.

The HCG diet is successful in the market because it creates a future for people who want to lose weight. It inspires customers’ imagination in the way marketers want. But the misleading and exaggerating the usefulness advertisement could cause some harmful side effects to the customers. This is an ethics issue that medical company need to consider it.

 

 

Source Link: http://www.vaxa.com/weight-loss-pills.cfm

http://www.thehcgdietcanada.ca/

http://www.ctvnews.ca/some-worry-as-popularity-of-hcg-diet-grows-1.630318