Marketing Strategy: The Release of Facebook’s First Ad

In response to Mikaela Wang’s blog entry .

Facebook seems to have gone more public than they already have. They’re putting forward what everyone already knows about Facebook. Facebook has released its first ever “agency-created” advertisement. What does it mean that they are doing this? It could either mean that they are now very effectively targeting markets that are not on Facebook to tell them about the things that facebook has to offer.

However, is that ethical to promote Facebook to a segment such as the younger generation? It is promoting posting information on to the social media and making themselves public. Shouldn’t precautions be taken to prevent such things to happen? However, at the same time, this advertisement will definitely increase Facebook’s popularity of their social networking website.

Their strategy of using images and media which according to Mikaela’s blog are “heart warming” and therefore many relate to this advertisement. I do too. This is a very good tactic that is used. It is very important to recognize a company’s target market in order to create an advertisement that relates to its audience.

Facebook has already reached heights is one of the most talked products of the century. This advertisement makes it even more well known.