Indian McDonalds, understanding your customers and their tastes.

Well, we all know that businesses, especially those in the food and beverage industry, need to heavily rely on research to understand their customers better. However it is important, that when the research is done and the results are implemented and put into action, the products meet the needs of the customers. For example, I’m Indian and I like my spice and the indian touch to my food. Therefore, when given the choice to me, between the Angus Third Pounder and the Chicken Maharaja-Mac I would choose the Chicken Maharaja. This shows that because of my heritage and who I am, I prefer something that matches and fulfils the “Indian qualities” in me. In order to meet these requirements, a lot of research has to be done. This will make sure that the customer base will gain brand loyalty and will feel a connection to the brand.

Therefore market research is very important to get the details about your products right.