Waking up in the morning with a cup of coffee is part of the Western culture. This explains why Starbucks is so successful in the United States and Canada with over 12,000 retail stores. Currently, Starbucks has more than 17,000 stores in over 50 countries globally. Even in a small city like Hong Kong, there […]
In response to Janice’s blog post about Starbucks in the Beijing’s Forbidden City, I agree with her that opening up one of its store in this historical location is not a wise move. http://captainstlucifer.files.wordpress.com Distribution is all about getting the right product to the right place at the right time. Beijing’s Forbidden City was built […]
In order to promote products, there are different types of media that firms can choose for advertising. We can always see firms promoting their products and services through television, magazines, catalog, and internet. However, after learning more about promotions from class, I was greatly inspired by another type of advertising media, outdoor advertising. So, after […]
In my previous marketing class, we talked about the communicating with consumers and how marketing communications influence consumers’ decisions. Take Juicy Couture’s Spring -Summer 2011 Ad campaign as an example, we can break down the steps that consumers take before actually buying the product from Juicy Couture using the AIDA model. http://www.juicycouture.com Awareness: The advertisement […]
Recently, I read an interesting blog posted on March 17 about how ABC killed their fan base on Influential Marketing Blog. The writer of the blog post was trying to find the latest episode of the ABC drama V that he missed on ABC.com. However, he was very frustrated when he found out that the […]
In every March, Tim Hortons holds its annual “Roll Up the Rim to Win” contest. Beginning in 1986, Tim Hortons’ “Roll Up the Rim to Win” contest is celebrating its 25th anniversary with more than 47 million prizes and better odds of winning. Learning from my marketing class, this contest is a sales promotion strategy […]
ikea.com During the reading week, I visited IKEA with my friends as they wanted to purchase a table lamp. While I was in IKEA, I could immediately relate the materials taught in my marketing class and recognize how IKEA implemented the marketing mix to increase its customer value. ikea.com Product: IKEA has a wide range […]
In our marketing class last week, we were talking about the new Valentine’s project by Blenz Coffee: Blenz Red Band. This Red Band Campaign runs from February 1st till February 28th. In this Valentine’s season, when you buy a coffee from Blenz, you can choose to put the customized red sleeve on your coffee cup […]
We know that social factor is one of the factors that influence consumer decision process. Some examples of social factors are family members, reference groups, and culture. Many companies realize how the images from consumers’ reference groups can greatly affect their purchasing behaviours, thus they always include celebrities in their advertisements. In recent months, some […]
starbucks.com Recently, Howard Schultz, CEO of Starbucks, announced that Starbucks is going to change its logo for the third time in the company history. Starbucks has been using its current logo since 1992 and they are now going to drop the “Starbucks” and “Coffee” from their logo as well as bring the Siren out of […]