While looking at my classmates’ blogs, Steven Tanaka’s post regarding the Will Ferrell Superbowl commercial stood out to me amongst all others.

The commercial itself is painfully funny to watch: you can’t help but cringe however it does make you laugh due to how irrelevant it’s content is relative to the product they are trying to promote. I agree with Steven that this commercial is a big psychological factor in our attitude towards Old Milwaukee, and how most people would not want to associate themselves with the “publicly affectionate couple” reference group. It seems illogical how this ad would make an individual want to go buy that beer brand. Personally I would be scared to drink it after that type of commercial.

However it is really interesting to analyse this marketing approach done by Old Milwaukee. It is clear that they are trying to associate drinking Old Milwaukee beer with the personality and lifestyle of Will Ferrell. I would assume this is targeting the younger generation, which revolves around cool and unique trends. The neat thing about this ad is the way the camera zooms out and the Old Milwaukee beer captures the attention of the person recording it more than Will Ferrell and the Asian lady. This is trying to portray the degree to which their beer stands out compared to anything unusual. Lastly it is also a commercial with virtually zero costs trying to achieve viral marketing, which makes it a low risk tactic.