Reply to N. Taylor Thompson blog post on the Harvard business review:

Your post reviews a very interesting case in which a company supposedly attempted to make its products more effect and accurate to its consumers thus making it more fair – you pay for what you use but on the other hand consumers interpreted it differently.

I understand your argument that the company could have predicted the way it escalated, however I disagree that it is that clear and easy to predict. As you yourself mentioned costumers attempted to punish Netflix for unbundling their services, while they did not thoroughly examine their new business model. Netflix is  good example that shows that not only companies and firms have to constantly plan and think; consumers (or at least rational consumers) should execute research and planning in their consuming decisions as well.