The article “HP CEO Apotheker fired, replaced by Meg Whitman” discusses the latest changes in HP’s management. HP has a significantly “tall Pyramid” style of management, it is structured into many different levels in between its base level and the top management. This business structure is proved to cause difficulties when aiming at strong communication between the different aspects of a firm and stimulating creativity. The recent rapid changes in HP’s management board caused many difficulties to the company in all of its aspects. Leo Apotheker was forced out of the organization and Meg Whitman, replacing him, decided to reverse all of the major steps he has decided to take. The lacking of good Performance Management and the absence of a strong culture and team connections within HP has affected the firm negatively. The new CEO Meg Whitman promised to restore HP’s strong culture and success from years ago, but it is known that changing a firm’s culture within a rapid changing environment such as technology, is a difficult task that takes a long term effort and investment.