Let’s all give a round of applause to the creator of Tide Pods! Some of you may be asking why, and don’t worry I’ll tell you. For those of you who don’t know what Tide Pods are, they are small dissolvable packets of concentrated laundry detergent that you can just pop in the laundry.
Tide Pods are designed to fit customers who are time efficient, environmentally conscious and into saving money. Tide has been around for a long time and has built up its brand loyalty. However, with this new innovative product and campaign of “Pop In. Stand Out” (pop it in the laundry and get stand out clean laundry) Tide will be able to expand and gain new customers.
Not only are Tide Pods marketed well, but they also follow P&G’s sustainability goals. Tide Pods are fully dissolvable and therefore create no waste. P&G stated that their long-term goals involved:
- Using 100% renewable or recycled materials for all products and packaging
- Having zero consumer and manufacturing waste go to landfills
- Designing products that delight consumers while maximizing our conservation of resource
In my opinion, I think that Tide Pods are the golden product of the laundry industry because no other product can ensure a certain number of loads and efficiency. The number of Tide Pods equals the number of loads. It is that simple. Competitors in the laundry industry should be scared as P&G and their new Tide Pods have projected sales of $500 million, which I believe are due in part to their ambitious goals about sustainability and improving customer lives.
Sources: http://www.pg.com/en_US/sustainability/environmental_sustainability/environmental_vision.shtml
http://news.pg.com/blog/innovation/new-tide-pods-pop-stand-out
http://www.canvas8.com/public/2013/05/24/tide-pods-zero-waste.html