Opal Leung's Blog

“It’s partially BlackBerry’s fault – that’s the device that first said your business life is your personal life.”

In a recent article about BlackBerry, the author claims that the device has successfully meshed the business life with the personal life. It is this invisible dividing line that engages the market with BlackBerry products.

I recently made the switch from an LG phone to a BlackBerry, and it is undeniable that putting down my new device is a challenge. By equipping the device with popular social media applications, allowing access to emails and work-related software, and introducing programs offering access to personal functions, this CrackBerry is becoming a trend today. This is an effective marketing strategy, as consumers now hold a device that acts as a portal to three separate doors: the personal life, the business life, and the social life.

Convenience is Blackberry’s selling point. It is because of convenience that consumers are in a mad scramble to follow this CrackBerry trend.