Doug Burgoyne holding his million dollar idea

In Noa Glouberman’s article in Make it Business magazine she presents an excellent example, through the company FROGBOX of how the success entrepreneurs acquire comes at a high risk of failure.

Doug Burgoyne, founder of the Vancouver based company FROGBOX, quit his well-paid job as a telecommunications company to pursue an entrepreneurial career.  FROGBOX became successful because of its point of differentiation, sustainability, which filled an empty niche in the moving market.  FROGBOX rents reusable plastic boxes and other moving supplies to customers.  The cost of their services is almost equal to that of using cardboard boxes.  Therefore customers have little reason not to use FROGBOX because not only are their services affordable, but they are eco-friendly so one does not have to feel the guilt of purchasing a large amount of one time use only cardboard boxes.

FROGBOX also displays product innovation, an essential element to successful entrepreneurship strategy.   Since start up, it has introduced new products such as reusable wardrobes and totes, dollies, and recycled packing paper.   By increasing the products and services available to customers this will increase FROGBOX’s bottom line while still staying true to their business strategy, eco-friendly moving services.