A few looks from the H&M Versace clothing line

Bryant Hsiao brought up some interesting points in his blog regarding H&M and Versace’s fashion collaboration.  Bryant suggests, “Versace is risking projecting a confusing image of the brand.”  I would have to disagree with this statement because H&M and Versace have both established such strong brand images, which means this one fashion line will not have a great effect on how the public views the brands.  This collaboration is simply a way to diversify the products, not change the brand completely.

Furthermore, although one may think H&M’s customers would not be interested in paying higher prices, the contrary may be true.  This sort of collaboration gives fashion lovers who may not be able to afford Versace’s high end products, the opportunity to purchase Versace pieces closer to their price range.

That being said, I believe this type of collaboration project is more successful for stores with well-established brand images.  It would be difficult for younger companies to embark on this sort of project since the two brands may have conflicting strategies or brand positioning that will confuse consumers as to what their brand truly is.